Marcos Lima - Entrepreneurship and Innovation Education

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This book is a compilation of tools, techniques and frameworks for use in the field of entrepreneurship and innovation (E&I) education. Developed and honed over the past two decades, these teaching approaches are combined with well-versed practical insight. As professors know all too well, the human brain cannot articulate more than three or four dimensions of a problem without the aid of what could be referred to as checklists for thinking: frameworks (visual or otherwise) that help students think in terms of multiple variables affecting a problem. Entrepreneurship and Innovation Education provides a toolbox of more than 50 frameworks for analyzing entrepreneurship and innovation problems, and for enabling effective decision-making. It is a useful guide for professors and students alike who are looking for an overview of available tools, methods and approaches to actively learn how to go from the visionary idea to the market.

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6 Chapter 6Figure 6.1. The “DNA” of management problems. For a color version of the figure,...Figure 6.2. Illustration of a management system. For a color version of the figu...Figure 6.3. Revisiting McKinsey’s 7S framework. For a color version of the figur...Figure 6.4. The seven dimensions of knowledge management (Terra, 2001). For a co...Figure 6.5. The Balanced Scorecard (adapted from Kaplan and Norton 1996). For a ...Figure 6.6. Revisiting the Quintuple Helix of knowledge flow in innovation ecosy...Figure 6.7. Stakeholder priority mapping (adapted from Mendelow 1981). For a col...

7 Appendix 4Figure A4.1. The relevance of DT skillsFigure A4.2. Areas of DT applicationFigure A4.3. Level of DT method application in companiesFigure A4.4. Obstacles to DT application at the corporate levelFigure A4.5. Assessment of the potential effectiveness of the use of DT in compa...

List of Tables

1 Chapter 1 Table 1.1. Examples of studies on the roles of entrepreneurship education in dev... Table 1.2. Examples of entrepreneurial initiatives in French universities encour...

2 Chapter 3Table 3.1. Segmentation table with typical consumer segmentation criteria

3 Chapter 4Table 4.1. Claimed benefits of business model artifactsTable 4.2. Different business model templates categorized by the main source of ...Table 4.3. Principles of causation and effectuation paradigms (adapted from Dew ...

4 Chapter 6Table 6.1. Vertical and horizontal table for qualitative data analysis and synth...

Guide

1 Cover

2 Table of Contents

3 Dedication To Baptiste, Maia, Léa and Louise, may their visions and plans come true To Sylvie, constant source of inspiration.

4 Title page Smart Innovation Set coordinated by Dimitri Uzunidis Volume 32

5 Copyright First published 2020 in Great Britain and the United States by ISTE Ltd and John Wiley & Sons, Inc. Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms and licenses issued by the CLA. Enquiries concerning reproduction outside these terms should be sent to the publishers at the undermentioned address: ISTE Ltd 27-37 St George’s Road London SW19 4EU UK www.iste.co.uk John Wiley & Sons, Inc. 111 River Street Hoboken, NJ 07030 USA www.wiley.com © ISTE Ltd 2020 The rights of Marcos Lima to be identified as the author of this work have been asserted by him in accordance with the Copyright, Designs and Patents Act 1988. Library of Congress Control Number: 2020945629 British Library Cataloguing-in-Publication Data A CIP record for this book is available from the British Library ISBN 978-1-78630-622-7

6 Introduction

7 Begin Reading

8 Appendices

9 Appendix 1

10 Appendix 2

11 Appendix 3

12 Appendix 4

13 References

14 Index

15 End User License Agreement

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To Baptiste, Maia, Léa and Louise, may their visions and plans come true

To Sylvie, constant source of inspiration.

Smart Innovation Set

coordinated by

Dimitri Uzunidis

Volume 32

Entrepreneurship and Innovation Education

Frameworks and Tools

Marcos Lima

First published 2020 in Great Britain and the United States by ISTE Ltd and - фото 1

First published 2020 in Great Britain and the United States by ISTE Ltd and John Wiley & Sons, Inc.

Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms and licenses issued by the CLA. Enquiries concerning reproduction outside these terms should be sent to the publishers at the undermentioned address:

ISTE Ltd

27-37 St George’s Road

London SW19 4EU

UK

www.iste.co.uk

John Wiley & Sons, Inc.

111 River Street

Hoboken, NJ 07030

USA

www.wiley.com

© ISTE Ltd 2020

The rights of Marcos Lima to be identified as the author of this work have been asserted by him in accordance with the Copyright, Designs and Patents Act 1988.

Library of Congress Control Number: 2020945629

British Library Cataloguing-in-Publication Data

A CIP record for this book is available from the British Library

ISBN 978-1-78630-622-7

Introduction

This book is a compilation of practical insights for entrepreneurship and innovation (E&I) education based on tools, techniques and frameworks I have developed or adopted in my 20-year career as a teacher. As most of this experience took place in France, my country of adoption, the book is biased towards a European perspective of this phenomenon. However, its applicability is by no means restricted to this continent – it could be adopted anywhere in the world.

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