1 Cover
2 Title Page Clever Girl Finance The Side Hustle GuideBuild a Successful Side Hustle & Increase Your Income Bola Sokunbi
3 Copyright
4 Dedication
5 About the Author
6 Acknowledgments
7 It’s Time to Make Your Side-Hustle Dreams a Reality! HOW TO USE THIS BOOK
8 CHAPTER 1: Getting Prepared to Win CHALLENGING THE FEAR THAT HOLDS YOU BACK GET PREPARED TO BUILD A SUCCESSFUL BUSINESS MY SIDE HUSTLE BUSINESS STORY WHAT NOT TO EXPECT FROM YOUR SIDE HUSTLE MEET CAMILLA BANKS NOTES
9 CHAPTER 2: Laying Out Your Business Idea WHAT’S IT GONNA BE? BRAINSTORMING YOUR BUSINESS IDEAS DOING YOUR RESEARCH: GOOGLE IS YOUR FRIEND ESTABLISHING YOUR BUSINESS VISION AND MISSION MEET VICKII ONABOLU NOTE
10 CHAPTER 3: Your Business Plan CREATING A BUSINESS PLAN THAT MAKES SENSE TO YOU WHAT LEGAL STRUCTURE DO YOU NEED? WHO IS YOUR BUSINESS FOR, AND WHY SHOULD THEY BUY FROM YOU? DEFINING YOUR PRODUCTS AND SERVICES ASSESSING YOUR COMPETITION MEET TIWA LAWRENCE NOTES
11 CHAPTER 4: Building Your Brand and Marketing Your Business DEVELOPING THE LOOK AND FEEL OF YOUR BRAND CREATING A MARKETABLE BRAND STORY YOUR ONLINE PRESENCE AND CONTENT STRATEGY YOUR MARKETING STRATEGY AND LEVELING UP YOUR GAME MEET KALYN JOHNSON CHANDLER NOTES
12 CHAPTER 5: Business Finances—Let’s Talk Money! LAYING OUT YOUR STARTUP COSTS AND OPERATING EXPENSES YOUR BUSINESS BUDGET: AN ESSENTIAL PART OF YOUR BUSINESS SUCCESS ANALYZING YOUR BUSINESS FINANCES: BREAKING EVEN, PROFIT, AND LOSS PRICING YOUR PRODUCTS AND SERVICES MONEY MISTAKES TO AVOID WHILE BUILDING WEALTH WITH YOUR SIDE HUSTLE MEET SAHIRENYS PIERCE NOTES
13 CHAPTER 6: In It to Win It! LEVERAGING METRICS IN YOUR BUSINESS MANAGING YOUR TIME: TIPS AND TOOLS TO HELP WHO DO YOU NEED ON YOUR TEAM? MEET EMILIE ARIES
14 CHAPTER 7: Plan for Growth STAYING CONSISTENT AND PERSEVERING THROUGH SEASONS PRIORITIZING SELF-CARE MEET EBONY RUFFIN
15 In Closing
16 Index
17 End User License Agreement
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Clever Girl Finance
The Side Hustle GuideBuild a Successful Side Hustle & Increase Your Income
Bola Sokunbi
Copyright © 2021 by Bola Sokunbi. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at www.wiley.com/go/permissions.
Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.
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Library of Congress Cataloging-in-Publication Data is Available:
ISBN 9781119771371 (Paperback)
ISBN 9781119771395 (ePDF)
ISBN 9781119771388 (ePub)
Cover Design: Wiley
Cover Image: © Clever Girl Finance Inc.
This book is dedicated to my mom, Emily, for being an incredible role model while I was growing up watching her be the ultimate side-hustle queen, and to all the clever girls working hard to create multiple streams of income to achieve their financial goals.
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