Tina Tower - Million Dollar Micro Business

1 Cover

2 Title Page million dollar micro business How to turn your expertise into a digital online course tina tower

3 Copyright First published in 2021 by John Wiley & Sons Australia, Ltd 42 McDougall St, Milton Qld 4064 Office also in Melbourne © John Wiley & Sons Australia, Ltd 2021 The moral rights of the author have been asserted ISBN: 978-0-730-39207-1 All rights reserved. Except as permitted under the Australian Copyright Act 1968 (for example, a fair dealing for the purposes of study, research, criticism or review), no part of this book may be reproduced, stored in a retrieval system, communicated or transmitted in any form or by any means without prior written permission. All inquiries should be made to the publisher at the address above. Cover design by Wiley Front Cover Image: © mhatzapa/Shutterstock Microphone image: © Decorwithme/Shutterstock Disclaimer The material in this publication is of the nature of general comment only, and does not represent professional advice. It is not intended to provide specific guidance for particular circumstances and it should not be relied on as the basis for any decision to take action or not take action on any matter which it covers. Readers should obtain professional advice where appropriate, before making any such decision. To the maximum extent permitted by law, the author and publisher disclaim all responsibility and liability to any person, arising directly or indirectly from any person taking or not taking action based on the information in this publication.

4 Dedication This book is dedicated to my Empire Builders — the wonderful group of women who dare to dream bigger, who use their talents for good and who inspire me every day to be bolder .

5 about the author about the author Starting her first business at the age of 20, an enterprise that went from being a small suburban tutoring centre and educational toy store, to becoming a licence program and then a franchise. After five years of franchising Tina opened 35 Begin Bright centres across Australia that employed 120 staff. After Begin Bright was acquired by an International education company in 2016, she started coaching other people on how to scale their service-based businesses. When Tina found herself repeating a lot of the same fundamentals again and again to people who were paying top dollar for private coaching, she decided to put the repetitive content into an online course. It went off! To put location freedom to the test, Tina set off to travel the world for a year with her husband and two children, visiting 28 countries, and all while growing the online business in a couple of hours a day. Since returning from travel her empire has continued to grow and it's been a revelation to her that this ‘little’ online business she runs from home, with just a couple of staff, makes far more money and has such a greater and wider impact than her franchise company ever did. Tina has helped hundreds of people package their expertise into an online course and launch it to the world. Through her program, Her Empire Builder, she is on a mission to help 100 women build a $1 million a year business by 2025. Tina is the author of two books, One Life: How To Have The Life of Your Dreams and Million Dollar Micro Business . Tina has won some cool awards like Telstra National Young Business Woman of the Year Award and Australian Business Champion and has been featured on the Today Show , in the Financial Review , on Sky Business and as a Business Woman to watch by The Huffington Post . Tina lives with her family on a small farm on the Australian East Coast and from there, helps people to develop and grow their online digital business empires.

6 acknowledgements

7 introduction

8 Part I: How it begins 01 Start small 02 Personal branding 03 Time management Overthinking Finding time 04 Overcome your fear SUCCESS STORY: James Wedmore — Business By Design

9 Part II: Create that first idea 05 Get clear on your idea Brainstorming Validating your idea Creating your vision Values Personal business goals 06 Set up your new business Business name Company name vs personal name Registering your business name Your business structure Setting up your business banking and accounting software Registering your domain name Setting up Google Workspace for your emails Setting up Dropbox Protecting your IP Budget Note 07 Map out your signature course Your course creation road map Course delivery Creating community 08 Develop your course content Future options Memberships Coaching and consulting Content creation Resources to accompany your content Recording your course Avoiding the trap of perfectionism Course video lengths Equipment 09 Design your point of difference 10 Design your brand and what you stand for Designing your logo Curious experimenting Landing page Social media 11 Nail your first offer and program Back yourself Your magnetic offer framework SUCCESS STORY: Kayse Morris — The CEO Teacher

10 Part III: Launch it out into the world 12 Build your digital learning website What you need on your website Getting help to build your webpage Writing your bio Optimising for student success 13 Content marketing Social media Calls to action Search engine optimisation (SEO) Third-party media Podcasting Live speaking Awards Publishing 14 Build your list List building Freebies 15 Sell your services from a virtual stage Running a webinar Plan your webinar content Communicate consistently Be prepared Make a waiting list SUCCESS STORY: Tracy Harris — Mums With Hustle

11 Part IV: Growth 16 The comparison trap 17 Embrace automation and software 18 Become a systems nerd 19 Your micro team 20 Outsourcing vs in-house team Outsourcing do's and don'ts The in-house advantage 21 Ditch the guilt SUCCESS STORY: Clint Salter — Dance Studio Owners Association

12 Part V: Welcome to the new world 22 Manage your money: cash flow vs profit Cash flow is reality Working with the cash flow pie 23 Say no to protect your energy 24 Design life your way 25 Where to from here? SUCCESS STORY: Denise Duffield-Thomas — Chillpreneur

13 resources

14 index

15 End User License Agreement

1 Chapter 5 Figure 1: Finding your course's sweet spot

2 Chapter 11Figure 2: The path to that first million

3 Chapter 12Figure 3: A Kajabi site map

4 Chapter 13Figure 4: The Value Marketing Method

5 Chapter 22Figure 5: My expenses cash flow pie

1 Cover Page

2 Table of Contents

3 Begin Reading

1 iii

2 iv

3 v

4 ix

5 x

6 xi

7 xii

8 xiii

9 xv

10 xvi

11 xvii

12 xviii

13 xix

14 xx

15 xxi

16 xxii

17 xxiii

18 xxiv

19 xxv

20 xxvi

21 1

22 3

23 4

24 5

25 6

26 7

27 8

28 9

29 10

30 11

31 12

32 13

33 14

34 15

35 16

36 17

37 19

38 20

39 21

40 22

41 23

42 24

43 25

44 26

45 27

46 28

47 29

48 30

49 31

50 33

51 35

52 36

53 37

54 38

55 39

56 40

57 41

58 42

59 43

60 44

61 45

62 46

63 47

64 48

65 49

66 50

67 51

68 52

69 53

70 54

71 55

72 57

73 58

74 59

75 60

76 61

77 62

78 63

79 64

80 65

81 66

82 67

83 68

84 69

85 70

86 71

87 72

88 73

89 74

90 75

91 76

92 77