Bernard Marr - Business Trends in Practice

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BERNARD MARR

This edition first published 2022 © 2022 by Bernard Marr

Registered office John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex, PO19 8SQ, United Kingdom

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Library of Congress Cataloging-in-Publication Data

Names: Marr, Bernard, author.

Title: Business trends in practice : the 25+ trends that are redefining organizations / Bernard Marr.

Description: [Hoboken, NJ] : Wiley, 2022. | Includes index.

Identifiers: LCCN 2021033030 (print) | LCCN 2021033031 (ebook) | ISBN 9781119795575 (cloth) | ISBN 9781119795599 (adobe pdf) | ISBN 9781119795582 (epub)

Subjects: LCSH: Business forecasting. | Business—21st century.

Classification: LCC HD30.27 .M353 2022 (print) | LCC HD30.27 (ebook) | DDC 658.4/0355—dc23

LC record available at https://lccn.loc.gov/2021033030

LC ebook record available at https://lccn.loc.gov/2021033031

Cover Design: Wiley

Cover Image: © rvika/Getty Images

To my wife, Claire; my children, Sophia, James, and Oliver; And everyone who will be inspired by these trends to make the world a better place

Our world is rapidly changing and the pace of change has been accelerating. Business leaders tell me all the time how challenging it is to keep up with the pace and extent of change, and I couldn't agree more. I'm frequently staggered by the pace of change, particularly (although not exclusively) in technology advancements – and I say that as someone whose job title is futurist!

That, in a nutshell, is what sparked the idea for this book. I wanted to provide business leaders with an accessible overview of the key trends that are transforming the way we do business. In my advisory work with companies and government organizations, I noticed that the same transformative forces seem to be coming up again and again, irrespective of the size of the organization or the industry in which they operate. This book pulls those insights together in one place. My goal is to give business leaders a chance to learn from other industries and build a business that is more successful, more resilient, and better equipped for the changes coming our way. In short, this book is designed to help you ride the wave of transformation.

I believe the role of any futurist is to be practical. So, far from describing some sort of futuristic business utopia, I cut through the hype and distill each of the business trends into practical insights – insights that business leaders can translate into action.

To help with this, I include plenty of real-world examples to show how other organizations are adapting and responding to change. There are use cases from all kinds of businesses, big and small, from startup eco toilet tissue makers to traditional manufacturers to tech giants, and a whole lot in between. I'm keen to demonstrate that the trends in this book apply to all organizations, regardless of size and industry.

Here's what else to expect from this book:

In Part I, we'll start by exploring the forces – both societal and technological – that are driving the massive changes taking place.

Then, in Part II, we'll look at the impact of these trends on key industries to illustrate just how transformative their collective impact is. (I must stress that I had to stick to just the most important industries here. But if your industry isn't featured, please don't skip this part – many of the insights will no doubt be relevant to your own industry.)