Jon Gordon - The Sale

1 Cover

2 Praise forThe Sale Praise for The Sale “ The Sale reminds us that doing business and living life with integrity is not just the right way, it's the only way. Well done!” —Dave Ramsey, Bestselling author and radio host “The principles in The Sale are more relevant than ever. Doing the right thing will never go out of style in life or business. I would highly recommend this book.” —Brock Bukowsky, Co‐founder of Veterans United Home Loans “Cultivating a culture of trust is essential for any business or team. The Sale is an excellent story that is relevant to any industry. The principles in this book are timeless!” —Brad Harris, CEO of Dallas Jet International “If you want to achieve ultimate success that lasts, The Sale is a must‐read for every leader and their team. The Sale so powerfully captures how doing the right thing, even when it’s the hard thing, is not only the key to true success, but the only path to fulfillment in both business and in life.” —Jamie Kern Lima, New York Times bestselling author, Believe IT “The best leaders bring others with them as they climb to the top of the mountain. Real success is not a destination; it’s about the person you become on the journey and the choices you make to get there. The Sale beautifully explains these ideals and is the definitive blueprint on becoming someone worth following.” —Ed Mylett, Bestselling author of The Power of One More “What a great reminder that you really do reap what you sow. Doing the small, seemingly insignificant things the right way is the best path to success! I would definitely recommend this book!” —Michael Porter Jr., NBA player

3 Title Page a business fable THE SALE The Number One Strategy to Build Trust & Create Success JON GORDON Bestselling Author of The Energy Bus ALEX DEMCZAK Author of Thrive U

4 Copyright

5 Dedication

6 Acknowledgments

7 Introduction

8 Chapter 1: Matt's Crazy Life

9 Chapter 2: The Company of the Century

10 Chapter 3: The Future of Turnbow Technologies

11 Chapter 4: Stress at Home, Work, and Life

12 Chapter 5: Mandatory Vacation

13 Chapter 6: A Chance Meeting

14 Chapter 7: The Trip

15 Chapter 8: The Big News

16 Chapter 9: The Four Laws

17 Chapter 10: Law #1: Integrity Builds Trust

18 Chapter 11: Growth

19 Chapter 12: Law #2: Integrity Allows for Long‐Term Success

20 Chapter 13: Law #3: Integrity = Your Best Self

21 Chapter 14: Law #4: Integrity Frees You to Live

22 Chapter 15: Thrive Airlines

23 Chapter 16: The Sale

24 Chapter 17: The Decision

25 Chapter 18: The Vote

26 Chapter 19: The New CEO

27 Chapter 20: The First Speech

28 Epilogue

29 The Four Laws of Integrity

30 Resources for The Sale

31 Other Books by Jon Gordon The Energy Bus The No Complaining Rule Training Camp The Shark and the Goldfish Soup The Seed One Word The Positive Dog The Carpenter The Hard Hat You Win in the Locker Room First Life Word The Power of Positive Leadership The Power of a Positive Team The Coffee Bean Stay Positive The Garden Relationship Grit Stick Together The Energy Bus for Kids Thank You and Good Night The Hard Hat for Kids One Word for Kids The Coffee Bean for Kids

32 Also by Alex Demczak

33 End User License Agreement

1 Cover Page

2 Praise for The Sale

3 Title Page

4 Copyright

5 Dedication

6 Acknowledgments

7 Introduction

8 Table of Contents

9 Begin Reading

10 Epilogue

11 The Four Laws of Integrity

12 Resources for The Sale

13 Other Books by Jon Gordon

14 Also by Alex Demczak

15 End User License Agreement

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“ The Sale reminds us that doing business and living life with integrity is not just the right way, it's the only way. Well done!”

—Dave Ramsey, Bestselling author and radio host

“The principles in The Sale are more relevant than ever. Doing the right thing will never go out of style in life or business. I would highly recommend this book.”

—Brock Bukowsky, Co‐founder of Veterans United Home Loans

“Cultivating a culture of trust is essential for any business or team. The Sale is an excellent story that is relevant to any industry. The principles in this book are timeless!”

—Brad Harris, CEO of Dallas Jet International

“If you want to achieve ultimate success that lasts, The Sale is a must‐read for every leader and their team. The Sale so powerfully captures how doing the right thing, even when it’s the hard thing, is not only the key to true success, but the only path to fulfillment in both business and in life.”

—Jamie Kern Lima, New York Times bestselling author, Believe IT

“The best leaders bring others with them as they climb to the top of the mountain. Real success is not a destination; it’s about the person you become on the journey and the choices you make to get there. The Sale beautifully explains these ideals and is the definitive blueprint on becoming someone worth following.”

—Ed Mylett, Bestselling author of The Power of One More

“What a great reminder that you really do reap what you sow. Doing the small, seemingly insignificant things the right way is the best path to success! I would definitely recommend this book!”

—Michael Porter Jr., NBA player

The Number One Strategy to Build Trust & Create Success

JON GORDON

Bestselling Author of The Energy Bus

ALEX DEMCZAK

Author of Thrive U