Stephen Diorio - Revenue Operations

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“Companies need the right technology, process, and strategy to accelerate revenue streams and efficiency.”

— Meredith Schmidt, EVP, Revenue Cloud & Solutions, Salesforce

STEPHEN G. DIORIO

CHRIS K. HUMMEL

Copyright © 2022 by Stephen Diorio and Christopher Hummel. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 750-4470, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permission.

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Library of Congress Cataloging-in-Publication Data:

Names: Diorio, Stephen G., author. | Hummel, Chris K., author.

Title: Revenue operations : a new way to align sales & marketing, monetize data, and ignite growth / Stephen G. Diorio, Chris K. Hummel.

Description: Hoboken, New Jersey : Wiley, [2022] | Includes bibliographical references and index.

Identifiers: LCCN 2021062097 (print) | LCCN 2021062098 (ebook) | ISBN 9781119871118 (cloth) | ISBN 9781119871132 (adobe pdf) | ISBN 9781119871125 (epub)

Subjects: LCSH: Revenue. | Selling.

Classification: LCC HJ2305 .D56 2022 (print) | LCC HJ2305 (ebook) | DDC 336.02—dc23/eng/20220118

LC record available at https://lccn.loc.gov/2021062097

LC ebook record available at https://lccn.loc.gov/2021062098

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