Mark van Rijmenam - Step into the Metaverse
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- Название:Step into the Metaverse
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Step into the Metaverse: краткое содержание, описание и аннотация
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future tech strategist, entrepreneur, and thought leader Dr. Mark van Rijmenam delivers a startlingly insightful discussion about how the world as we know it will fundamentally change as the physical and the digital worlds merge into the metaverse, impacting the everyday experiences of people, companies, and societies. The author maps out the extraordinary opportunities and challenges facing business leaders, consumers, regulators, policymakers, and other metaverse stakeholders trying to navigate the future of the Internet.
In the metaverse, you can be who you want to be, where you want to be, and companies and consumers are only restricted by their own creativity how they can benefit from the immersive internet. With engaging commentary on issues ranging from avatars, identity and digital fashion to non-fungible tokens (NFTs), blockchain and the economics of the metaverse, this book also offers:
Discussions on the importance of an open and interoperable metaverse build on the web 3.0 paradigm if we want to reign in the control of Big Tech over our identity, data and lives. Explorations of the enormous—and largely untapped—potential for metaverse entertainment, including gaming, music, media, and sports and how brands can engage with their customers in novel ways and how digital twins will change how we work and innovate. Considerations related to the dangers of an always-on, immersive internet, including data breaches, avatar imposters, mental health issues, corporate and state surveillance, and the need for metaverse law. A fascinating read you won’t be able to put down,
belongs in the hands of executives, managers, and other business leaders who play a role in digital transformation or execution. It's also an invaluable resource for anyone interested in the future of technology, the internet, and social interaction.
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Table of Contents
1 Cover
2 Title Page Step into the Metaverse How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy Mark van Rijmenam
3 About the Author About the Author Dr. Mark van Rijmenam is The Digital Speaker. He is a future tech strategist who thinks about how emerging technologies change organizations, society and the metaverse. Dr. Mark van Rijmenam is an international keynote speaker, 4x author and entrepreneur. He is the founder of Datafloq, and he hosts the Between Two Bots podcast with Dan Turchin, covering the cultural, technological, and ethical implications of artificial intelligence, technology and the metaverse. He holds a PhD in Management from the University of Technology Sydney. His research was on how organizations should deal with big data analytics, blockchain and AI. The Digital Speaker is available for in-person keynotes as well as holographic presentations, and Van Rijmenam's avatar delivers talks in virtual reality. He is a recognized speaker by the Professional Speaker Association Australia, and he is a member of the Global Speakers Federation. He is the publisher of the ‘f(x) = e^x’ newsletter, read by thousands of executives, on the future of work and the organization of tomorrow. The Digital Speaker has spoken in 20 countries across the globe and collectively inspired over 100,000 managers, directors, and C-level executives.
4 Foreword
5 Preface Note
6 2032
7 Introduction Welcome to the Metaverse Notes
8 Chapter 1: The Future Is ImmersiveFrom Web 1.0 to Web 3.0 From AR to VR to XR What Can the Metaverse Become? Six Characteristics of the Metaverse An Endless Blue Ocean Notes
9 Chapter 2: Creating an Open MetaverseOpen vs. Closed The Hybrid Web An Open Economic System Note
10 Chapter 3: Be Who You Want to BeThe Rise of the Avatars Digital Fashion iCommerce A Cambrian Explosion of Identity Note
11 Chapter 4: Be Where You Want to BeVirtual Worlds Gaming in the Metaverse Sports in the Metaverse Media and Entertainment in the Metaverse Education in the Metaverse Power to the Creators Note
12 Chapter 5: Unbounded Creativity for BrandsBeyond flash The Power of an Immersive Community The Era of Experience Marketing Creativity, Community, and Co-Creation
13 Chapter 6: Exponential Enterprise ConnectivityA Changing World The Future of Immersive Work Digital Twins The Role of Governments
14 Chapter 7: The Creator EconomyA Vibrant Metaverse Economy Why Tokens Matter Challenges of NFTs Digital Real Estate Economic Mechanisms From DeFi to MetaFi Notes
15 Chapter 8: Digitalism in the MetaverseTechnology Is Neutral Dangers of the Metaverse Verification, Education, and Regulation Surveillance or Empowerment
16 Chapter 9: The Future of the MetaverseBCI: The Future of Immersive Experiences A Renaissance of Art, Creativity, and Innovation
17 Epilogue
18 Acknowledgments
19 References
20 Index
21 Copyright
22 Dedication
23 End User License Agreement
List of Illustrations
1 Chapter 3Figure 3.1 Type of avatars
2 Chapter 6Figure 6.1: Four tiers of the metaverse
Guide
1 Cover
2 Table of Contents
3 Title Page Step into the Metaverse How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy Mark van Rijmenam
4 Copyright
5 Dedication
6 About the Author About the Author Dr. Mark van Rijmenam is The Digital Speaker. He is a future tech strategist who thinks about how emerging technologies change organizations, society and the metaverse. Dr. Mark van Rijmenam is an international keynote speaker, 4x author and entrepreneur. He is the founder of Datafloq, and he hosts the Between Two Bots podcast with Dan Turchin, covering the cultural, technological, and ethical implications of artificial intelligence, technology and the metaverse. He holds a PhD in Management from the University of Technology Sydney. His research was on how organizations should deal with big data analytics, blockchain and AI. The Digital Speaker is available for in-person keynotes as well as holographic presentations, and Van Rijmenam's avatar delivers talks in virtual reality. He is a recognized speaker by the Professional Speaker Association Australia, and he is a member of the Global Speakers Federation. He is the publisher of the ‘f(x) = e^x’ newsletter, read by thousands of executives, on the future of work and the organization of tomorrow. The Digital Speaker has spoken in 20 countries across the globe and collectively inspired over 100,000 managers, directors, and C-level executives.
7 Foreword
8 Preface
9 2032
10 Introduction
11 Begin Reading
12 Epilogue
13 Acknowledgments
14 References
15 Index
16 End User License Agreement
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