Тальма Лобель - Теплая чашка в холодный день. Как физические ощущения влияют на наши решения

Ravn, K.: 2007, ‘Smells Like Sales’, Los Angeles Times, August 20, F-1.

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Raudenbush, B., Corley, N., & Eppich, W. (2001). Enhancing athletic performance through the administration of peppermint odor. Journal of Sport & Exercise Psychology, 23 (2), 156–160.

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Guéguen, N. (2012). The sweet smell of… courtship: Effects of pleasant ambient fragrance on women’s receptivity to a man’s courtship request. Journal of Environmental Psychology, 32 (2), 123–125.

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Слово fishy (буквально «рыбный, относящийся к рыбе») используется в английском языке в значении «сомнительный, подозрительный, внушающий недоверие». – Прим. пер.

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В оригинале эта метафора звучит как «on the one hand and on the other hand» – «на одной руке и на другой руке». – Прим. ред.

В оригинале метафора звучит как «thinking outside the box» – «мыслить за пределами коробки». – Прим. ред.

Mednick, M. T., Mednick, S. A., & Mednick, E. V. (1964). Incubation of creative performance and specific associative priming. The Journal of Abnormal and Social Psychology, 69 (1), 84

Mednick, M. T., Mednick, S. A., & Mednick, E. V. (1964). Incubation of creative performance and specific associative priming. The Journal of Abnormal and Social Psychology, 69 (1), 84

Ratey, J. J. (2010). Spark! Quercus Books.

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В данной главе обыгрывается название фирмы Apple – «яблоко». – Прим. пер.

Fitzsimons, G. M., Chartrand, T. L., & Fitzsimons, G. J. (2008). Automatic effects of brand exposure on motivated behavior: How apple makes you «think different». Journal of Consumer Research, 35 (1), 21–35.

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В 2012 г. в США уровень электронных продаж достиг $289 млрд; в 2016 г. ожидается увеличение до $361,9 млрд. – Прим. авт.