Tim Gunn: Gunn's Golden Rules

Naturally, when the show was a big success, they were congratulating themselves on how bright they’d been to get in on the ground floor. I didn’t remind them how they’d almost fired me over it. I just said, “You’re right! Good job!” Take the high road.

The Runway producers were very hesitant to have me go on the auditions, because it was a lot of time and they weren’t paying me, but I really wanted to go anyway. I was curious and wanted the show to succeed, and I said, “I’ve invested this much time and energy into this project. I’d like to stay involved through each phase and help get the right people for this.”

So I followed them around to see the applicants. It was really interesting, and very hard work. We were doing twelve-hour days, looking through hundreds of portfolios and garments. In New York City, I did prescreenings out in the courtyard of the Soho Grand Hotel, where the interviews were being conducted, and I saw a procession of odd people who just wanted to be on a television show. They had brought clothing, but in some cases they were items from their closets, or pieces they had designed but not made. In some cases there were no clothes at all, just some drawings or photographs. It was a big potpourri.

I would say three-quarters were design students, and while I don’t object to that in theory, they’re still in an incubator. They almost never have their own point of view yet.

Some of the future stars of the show were in that line, and I had no early indication that they would make it on the show. Jay McCarroll, who went on to win Season 1, arrived pulling a wagon containing what I recall were dolls. Austin Scarlett was in the line looking incredibly androgynous and strange. Looking at the two of them, I thought: Is this going to be a freak show? But of course we wound up discovering some amazing talent, including Austin and Jay.

In Miami, on the last day of auditions, the producers came to my hotel room and said, “We think we need a mentor to be with the designers in the workroom. Would you be interested?”

I thought about it for a second and then asked, “Do I have to live with them?”

They laughed and said no, I wouldn’t have to live with them.

“In that case, sure!” I said.

When I called my mother to tell her I was being considered for a TV show, she responded, “But you’re so old .”

“I think I’m meant to be a counterpoint to the young designers,” I said. What I was thinking was, Gee, thanks, Mom.

But even then I still had to prove myself. Bravo needed what’s called B-roll of me talking on TV. Luckily, I had done a couple of little fashion-related interviews that they could look at, including one on CBS Sunday Morning. Based on that, they gave me a chance. As you know by now, I’ve always been shy. Project Runway was either going to kill me or cure me. But I thought it was a great opportunity. I had to just do it and hope I didn’t die from fright. It made it easier that I didn’t think I was actually going to be on camera much, if at all.

No one has ever said this, but I am pretty sure that the producers speculated that if they just sent the designers alone into the workroom with a challenge, no one would talk. They would just work, heads down and eyes on their garments, and the tops of these designers’ heads wouldn’t make for must-see television. Sending me in to probe and ask questions would at least elicit some dialogue.

Accordingly, the entire time we were taping, I had every confidence no one would ever see me or hear my voice. I thought they were cutting me out and just leaving in the designers’ responses. So I was very relaxed, assuming I was just a ghost on the cutting-room floor.

As we now know, they wound up leaving me in as a character. I was pretty shocked when I saw the first season and realized I was not a disembodied voice or a mere prompter. But I was happy with how smart the show was and how much it revealed about the creative process. The rest is history.

I was an unpaid consultant for the first two seasons, and then I signed with an agent and began being paid for my work, which made the situation even better.

People are often shocked to hear that I was unpaid for so long, but I did it for the love of it, and (please don’t read this, anyone associated with the show) I would do it again for free in a heartbeat. And it all worked out. My West Village apartment was falling apart, so even though I couldn’t afford it at the time, I joined a waiting list for a more expensive place called London Terrace Gardens on West Twenty-third Street. I was nervous that my name was going to come up before I could afford it, but luckily, it wasn’t until I was given the appointment at Liz Claiborne Inc. that my name was called, and by then I had the means to move.

Yes, those early days of Project Runway were hard work, but they were also deeply fulfilling. What if I’d said no because I wasn’t being paid? I would have turned my back on an incredible opportunity. I wanted to help them because I was concerned with the quality of the show. I wanted it to show reverence for this industry I love and prevent anyone from making a joke out of it. Luckily, the producers were all about quality and integrity. It was a great marriage.

What do they say: Do what you love and the money will follow? It’s always been true for me. I had no expectation of personal success through this show. I never expected there would be a second season, much less a seventh. And I never expected to get famous in a million zillion years. While we were making Season 1, I just thought, If nothing else, this is going to be great cocktail-party-conversation fodder.

Lauren Zalaznick arrived during the taping of one of the Season 1 shows. I didn’t know she was the president of Bravo and so, technically, our boss. We were just two people standing there together in the back of the auditorium watching the judging together. She turned to me and asked rhetorically, “Who’s going to want to watch this?”

“You’re corroborating my worst fears,” I responded. It was hard back then to see the shape of the show. I didn’t know what was going on when I wasn’t around. I thought, Is it going to be about sexual escapades at the Atlas?

But now we know how it turned out: a smart, fun look inside the creative process of fashion designers. I was so happy about it. It proved the point I keep insisting on: You don’t need to dumb things down for the television audience. People are smart, and they want to see intelligent shows. People have come up to me and said Project Runway is the thinking man’s reality show, an idea I love. The audience for the premiere of Season 1 was 354,000. For Season 6, it was almost three million.

It was very satisfying to come back to some of the snarkier people in the industry—the ones who said way back during the airing of Season 1 that I was wasting my time or that the show wouldn’t amount to anything—and to tell them, “Remember that show you were so dismissive of? It was just nominated for an Emmy.”

To date, the show’s been nominated for sixteen Emmys. There’s a bobble-head doll of me for sale. I am well known enough that there is a ton of misinformation floating around about me on the Internet. There was something about my going to the deli across the street from my office with Andy Roddick. They said we were dating and had a lover’s spat at the counter. Well, I’ve never even met Andy Roddick but he’s married to a woman, and I haven’t been on a date in decades, so no chance of that! But I’m flattered that people think of me enough to take the time to make up insane gossip.

Again, no one’s more shocked or pleased than I am at how the show took off and changed so many lives. I guess it really did seem like a dubious undertaking back then. We had scores of potential judges turn us down. I called Diane von Fürstenberg at least twice to ask her to judge, and she turned me down.