Барак Обама - The Audacity of Hope

I’m not suggesting that politicians are unique in suffering such disappointments. It’s that unlike most people, who have the luxury of licking their wounds privately, the politician’s loss is on public display. There’s the cheerful concession speech you have to make to a half-empty ballroom, the brave face you put on as you comfort staff and supporters, the thank-you calls to those who helped, and the awkward requests for further help in retiring debt. You perform these tasks as best you can, and yet no matter how much you tell yourself differently — no matter how convincingly you attribute the loss to bad timing or bad luck or lack of money — it’s impossible not to feel at some level as if you have been personally repudiated by the entire community, that you don’t quite have what it takes, and that everywhere you go the word “loser” is flashing through people’s minds. They’re the sorts of feelings that most people haven’t experienced since high school, when the girl you’d been pining over dismissed you with a joke in front of her friends, or you missed a pair of free throws with the big game on the line — the kinds of feelings that most adults wisely organize their lives to avoid.

Imagine then the impact of these same emotions on the average big-time politician, who (unlike me) has rarely failed at anything in his life — who was the high school quarterback or the class valedictorian and whose father was a senator or admiral and who has been told since he was a child that he was destined for great things. I remember talking once to a corporate executive who had been a big supporter of Vice President Al Gore during the 2000 presidential race. We were in his suitably plush office, overlooking all of midtown Manhattan, and he began describing to me a meeting that had taken place six months or so after the election, when Gore was seeking investors for his then-fledgling television venture.

“It was strange,” the executive told me. “Here he was, a former vice president, a man who just a few months earlier had been on the verge of being the most powerful man on the planet. During the campaign, I would take his calls any time of day, would rearrange my schedule whenever he wanted to meet. But suddenly, after the election, when he walked in, I couldn’t help feeling that the meeting was a chore. I hate to admit it, because I really like the guy. But at some level he wasn’t Al Gore, former vice president. He was just one of the hundred guys a day who are coming to me looking for money. It made me realize what a big steep cliff you guys are on.”

A big steep cliff, the precipitous fall. Over the past five years, Al Gore has shown the satisfaction and influence that a life after politics can bring, and I suspect the executive is eagerly taking the former vice president’s calls once again. Still, in the aftermath of his 2000 loss, I imagine Gore would have sensed the change in his friend. Sitting there, pitching his television idea, trying to make the best of a bad situation, he might have thought how ridiculous were the circumstances in which he found himself; how after a lifetime of work he could have lost it all because of a butterfly ballot that didn’t align, while his friend the executive, sitting across from him with the condescending smile, could afford to come in second in his business year after year, maybe see his company’s stock tumble or make an ill-considered investment, and yet still be considered successful, still enjoy the pride of accomplishment, the lavish compensation, the exercise of power. It wasn’t fair, but that wouldn’t change the facts for the former vice president. Like most men and women who followed the path of public life, Gore knew what he was getting himself into the moment he decided to run. In politics, there may be second acts, but there is no second place.

MOST OF THE other sins of politics are derivative of this larger sin — the need to win, but also the need not to lose. Certainly that’s what the money chase is all about. There was a time, before campaign finance laws and snooping reporters, when money shaped politics through outright bribery; when a politician could treat his campaign fund as his personal bank account and accept fancy junkets; when big honoraria from those who sought influence were commonplace, and the shape of legislation went to the highest bidder. If recent news reports are accurate, these ranker forms of corruption have not gone away entirely; apparently there are still those in Washington who view politics as a means of getting rich, and who, while generally not dumb enough to accept bags of small bills, are perfectly prepared to take care of contributors and properly feather their beds until the time is finally ripe to jump into the lucrative practice of lobbying on behalf of those they once regulated.

More often, though, that’s not the way money influences politics. Few lobbyists proffer an explicit quid pro quo to elected officials. They don’t have to. Their influence comes simply from having more access to those officials than the average voter, having better information than the average voter, and having more staying power when it comes to promoting an obscure provision in the tax code that means billions for their clients and that nobody else cares about.

As for most politicians, money isn’t about getting rich. In the Senate, at least, most members are already rich. It’s about maintaining status and power; it’s about scaring off challengers and fighting off the fear. Money can’t guarantee victory — it can’t buy passion, charisma, or the ability to tell a story. But without money, and the television ads that consume all the money, you are pretty much guaranteed to lose.

The amounts of money involved are breathtaking, particularly in big state races with multiple media markets. While in the state legislature, I never needed to spend more than $100,000 on a race; in fact, I developed a reputation for being something of a stick-in-the-mud when it came to fund-raising, coauthoring the first campaign finance legislation to pass in twenty-five years, refusing meals from lobbyists, rejecting checks from gaming and tobacco interests. When I decided to run for the U.S. Senate, my media consultant, David Axelrod, had to sit me down to explain the facts of life. Our campaign plan called for a bare-bones budget, a heavy reliance on grassroots support and “earned media”—that is, an ability to make our own news. Still, David informed me that one week of television advertising in the Chicago media market would cost approximately half a million dollars. Covering the rest of the state for a week would run about $250,000. Figuring four weeks of TV, and all the overhead and staff for a statewide campaign, the final budget for the primary would be around $5 million. Assuming I won the primary, I would then need to raise another $10 or $15 million for the general election.

I went home that night and in neat columns proceeded to write down all the people I knew who might give me a contribution. Next to their names, I wrote down the maximum amounts that I would feel comfortable asking them for.

My grand total came to $500,000.

Absent great personal wealth, there is basically one way of raising the kind of money involved in a U.S. Senate race. You have to ask rich people for it. In the first three months of my campaign, I would shut myself in a room with my fund-raising assistant and cold-call previous Democratic donors. It was not fun. Sometimes people would hang up on me. More often their secretary would take a message and I wouldn’t get a return call, and I would call back two or three times until either I gave up or the person I was calling finally answered and gave me the courtesy of a person-to-person rejection. I started engaging in elaborate games of avoidance during call time — frequent bathroom breaks, extended coffee runs, suggestions to my policy staff that we fine-tune that education speech for the third or fourth time. At times during these sessions I thought of my grandfather, who in middle age had sold life insurance but wasn’t very good at it. I recalled his anguish whenever he tried to schedule appointments with people who would rather have had a root canal than talk to an insurance agent, as well as the disapproving glances he received from my grandmother, who for most of their marriage made more money than he did.