Георг Таке: Монетизация инноваций. Как успешные компании создают продукт вокруг цены

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Austin Carr. «The Real Story behind Jeff Bezos’s Fire Phone Debacle and What It Means for Amazon’s Future». Fast Company. February 2015. www.fastcompany.com/3039887/under-fire

«When Stuff Sucks #makeitright». Three, www.three.co.uk/makeitright. The advertisement for Hutchison’s Three mobile service can be viewed there.

Pete Pachal. «How Kodak Squandered Every Single Digital Opportunity It Had». Mashable. January 20, 2012. http://mashable.com/2012/01/20/kodak-digitalmissteps/#UQGV2CTkjZqy

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Nick Bilton. «Why Google Glass Broke». New York Times. February 4, 2015. www.nytimes.com/2015/02/05/style/why-google-glass-broke.html?_r=0

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Ellen Byron. «Gillette’s Latest Innovation in Razors: The 11-Cent Blade». Wall Street Journal. October 1, 2015. www.wsj.com/articles/SB10001424052748704789404575524273890970954

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Mae Anderson. «Going into Homes to Make a Product People Like». Yahoo News. November 28, 2015. http://news.yahoo.com/going-homes-productpeople-151614434-finance.html

«Shaving Statistics». Statistic Brain Research Institute. August 18, 2012. www.statisticbrain.com/shaving-statistics/

Ellen Byron. «Gillette’s Latest Innovation in Razors: the 11-Cent Blade». Wall Street Journal. October 1, 2015. www.wsj.com/articles/SB10001424052748704789404575524273890970954

Sarah Green Carmichael. «The Silent Killer of New Products: Lazy Pricing». Harvard Business Review. September 9, 2014. https://hbr.org/2014/09/the-silentkiller-of-new-products-lazy-pricing

«Where Does Microsoft Make Money?» Tanner Helland, updated 2013. www.tannerhelland.com/4993/microsoft-money-updated-2013

Charles Miller. «Ryanair and EasyJet: The History of the Peanut Airlines». BBC News. June 20, 2013. www.bbc.com/news/business-22888304

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Georg Tacke, David Vidal, and Annette Ehrhardt. «The Key to Higher Profits: Pricing Power». Simon-Kucher & Partners. April 2013. www.nelsonpricing.com.ar/biblioteca_pricing/2013_04_The_key_to_higher_profits_Tacke_G.pdf

Amy Konary. «The New Software Landscape: Monetizing and Protecting Emerging Business». IDC Analyst Connection. November 2014. www.arxan.com/wpcontent/uploads/assets1/pdf/IDC_1801.pdf

Nick Wingfield. «How’s My Driving? The Insurer Knows». New York Times. June 10, 2015. http://bits.blogs.nytimes.com/2015/06/10/hows-my-driving-theinsurer-knows/

Kevin Smith. «Netflix Shares Surge after It Crushes Earnings Estimates». Business Insider. January 23, 2013. www.businessinsider.com/netflix-q4-2012-earnings-2013-1; and Frank Pallotta and Brian Stelter, «Netflix Nears 70 Million Subscribers, but Stock Falls». CNN Money. October 14, 2015. http://money.cnn.com/2015/10/14/media/netflix-third-quarter-earnings/

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«Price the Customer, Not the Service». TheoryBiz.com, http://theorybiz.com/implementing-value-pricing/price-the-customer-not-the-service/601-price-thecustomer-not-the-service-2.html. Accessed January 26, 2016.

Patrick Rishe. «Dynamic Pricing: The Future of Ticket Pricing in Sports». Forbes. January 6, 2012. www.forbes.com/sites/prishe/2012/01/06/dynamic-pricing-thefuture-of-ticket-pricing-in-sports/

Stephanie Clifford. «Shopper Alert: Price May Drop for You Alone». New York Times. August 9, 2012. http://www.nytimes.com/2012/08/10/business/supermarkets-try-customizing-prices-for-shoppers.html

Nicola Harrison. «Retailers Will Adopt Airline-Style Flexible Pricing, Predicts Kingfisher Boss Ian Cheshire». RetailWeek. October 22, 2013. www.retail-week.com/technology/retailers-will-adopt-airline-style-flexible-pricing-predicts-kingfisher-boss-cheshire/5054128.article

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Marco Iansiti and Karim R. Lakhani. «Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business». Harvard Business Review. November 2014. https://hbr.org/2014/11/digital-ubiquity-how-connections-sensorsand-data-are-revolutionizing-business

Vineet Kumar. «Making ‘Freemium’ Work». Harvard Business Review. May 2014. https://hbr.org/2014/05/making-freemium-work

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Eugene Kim. «The Inside Story of How $1 Billion Evernote Went from Silicon Valley Darling to Deep Trouble». Business Insider. October 3, 2015. www.businessinsider.com/evernote-is-in-deep-trouble-2015-10?op=1

Hermann Simon. «Confessions of the Pricing Man: How Price Affects Everything». Switzerland: Springer, 2015.

Mike Isaac and Katie Benner. «Living Social Offers a Cautionary Tale to Today’s Unicorns». New York Times. November 20, 2015. www.nytimes.com/2015/11/22/technology/livingsocial-once-a-unicorn-is-losing-its-magic.html?_r=1