Susan Benjamin - Quick & Painless Business Writing - An Essential Guide to Clear and Powerful Communication

To Dan and Adam, the smartest, funniest guys I know. Thanks for helping me tap the energy and humor in my own voice.

Writing a book is never easy. Okay, actually, writing this book was easy, but who wants to start an acknowledgment page that way? So, I want to acknowledge not the people who helped me trudge through the misery of the writing process, but those who made it possible for me to write – and delight in – this book.

First, my agent. Let me tell you, every good writer (and every bad writer for that matter) needs a good agent. And Grace Freedson’s the best. She’s available, interested, and willing to drink a glass of wine with her author even when better judgment tells her not to. More than an agent, she’s a dream-maker and friend.

But even with a great agent, you still need content. That’s where my clients come in. So big thanks to the National Geospatial Intelligence Agency University, The Missile Defense Agency, The Office of Personal Management, Fleishman-Hillard, The Carnegie

Mellon Executive Program, and, of course, Liberty Mutual Group, among others. Every seminar I taught and project I worked on was its own learning experience.

Special thanks to everyone in the Plain Language Initiative under Clinton-Gore: Annetta Cheek, Bill Foster, Kate Blunt, and many others; and to those who trusted me to research language strategies, conduct focus groups, and unearth something new: Ellen Tunstall, Janice Seimsen, and Steve Sullivan. Many of the lessons I learned in overseeing these projects are in this book.

Also big thanks to Rick Frishman for his referrals and advice, Josh Stellar for the emergency care on my computer just before deadline, and my proofer Libby Howard – ever ready with a correction and a joke – who doubtless has read and corrected this very line.

Of course, fortifying the writer’s life are all the people who say things like: “How’s the book going?” which I take as encouragement, and “Don’t worry, I’ll take your son for the afternoon while you work.” In particular, Kathryn Stellar, Lissa and Garth Jansen, Rose McKee, and at the old home front, Margie Green and Susan Erony for their goodwill and good wishes. And finally, thanks to Kitty Clark, modern dance teacher, for showing me my body can do more than sit in front of a keyboard.

The Six Golden Rules of Writing: Read, read, read and write, write, write.

So why “Quick and Painless” business writing? Better to ask why not . Granted, you’d probably prefer drinking a Bloody Mary on a Sunday afternoon than writing a report in your cubicle – or sunny home office for that matter – but all things considered, writing isn’t the worst (or hardest) job in the world. In fact, you might actually enjoy it. Plenty of people do.

To get there, though, you need to extricate all that hurts and slows you down. You see, throughout your life, you’ve been overdosing on advice, ranging from practical (but distracting) to maddening, about the written word. Lessons from even your most beloved teachers probably included too many rules to possibly remember, including when to use “I” or “me,” “may” or “can,” and why certain words – even those words that felt as comfortable as in worn-in sneakers – were taboo.

To get perspective, you probably turned to books about writing. And there are LOTS to choose from. Frankly, I wish I’d written some of them, especially Strunk and White’s classic, The Elements of Style . It sold a gazillion copies and reads like a good novel – an interesting, light style. And yes, many of those books do contain useful information.

There’s only one problem: None of those how-tos can really help you write. They can give you guidance, sure, but how about a sense of voice? Or direction for how to best heal your writing ills and maximize your strengths? Think about writing as an athletic event and you know what I mean. Did Tiger Woods learn to play golf from a manual? Did Mohammad Ali become a great boxer by memorizing rules? No – they figured out how to work from their natural abilities. To overcome obstacles. And to adapt their style, depending on the environment, the opposition, and what they hoped to achieve.

So, before you turn the pages of Quick and Painless Business Writing , read the following adages. They’ll help you maximize the information that follows – some of it reminiscent of lessons past, and much of it entirely new. And do the exercises that you’ll find in every chapter. They won’t take long and will help you experience immediate results. In the process, you’ll find writing isn’t just quick and painless – it’s quick and satisfying.

Take a one-step-at-a-time approach.As we go through each of these chapters, from nouns to cohesive structure, check your writing. How does it measure up? Are you strong in one particular area? If so, keep it up. If not, identify that problem – be it wordiness, sentence structure foibles, or anemic verbs. Then, focus on correcting that problem every time you write until you overcome it. Then move on to the next requirement. And give yourself a hand: You learned something and got your money’s worth from this book.

Think strategy. Sure, follow the rules of writing, the ones you learned in high school, college, and business-writing classes…unless they seem impractical, outdated, or unnecessary. Then, think strategy. Think your sentence sounds more natural with a pre-position at the end? Go ahead, if the situation’s informal and your reader won’t object. Want to tell a joke? If you’re drafting regulations, better not. But if you’re writing marketing material or an e-mail to a close colleague, all the better.

Get help. Lots of help.Professional writers, including New York Times journalists and Pulitzer Prize-winning novelists, have a squad of professionals giving feedback on all they write. As for me, I have an editor, agent, book coach, proofreader, and assorted content experts full of ample supplies of feedback. Usually, they comment on my genius and offer heaps of praise. I’m kidding; I’ve experienced waves of negatives. When they’re constructive, I wallow in them a while, and then do what they suggest. When they’re uselessly critical, I swim right past them. It’s either that or drown.

So, get help, only get the right help. Here are some people to depend on:

Peer editors.These coworkers can review your material – and hopefully you’ll review theirs. As with any good relationship, you and your peers should have different strengths and weaknesses. Have problems with sentence structure? Then find someone who has mastered this aspect of writing, but is weak in areas where you excel. Then, give him or her feedback in return.

Your manager.Managers can be iffy. Some have great insights, while others remain stuck in archaic styles of writing. Besides, they decide whether you’ll get a raise, a promotion, or a transfer. So do you really want to appear vulnerable? If your manager gives you feedback anyway, learn more. What are the reasons for the changes he or she suggested? And what negative patterns can the two of you find and avoid in the future?

Professional trainers and coaches. You may find great sources of feedback through training centers at your company or through adult education programs. The instructors will work with you in one-on-one sessions and provide confidential and invaluable insights. Call around and find out where and when. And don’t forget to contact the English department at your local college. Graduate students, and even some professors, are usually willing to help for a manageable fee.