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3 Copyright Copyright © 2021 by John Wiley & Sons, Inc. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the Web at www.copyright.com . Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions . Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages. For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002. Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com . For more information about Wiley products, visit www.wiley.com . Library of Congress Cataloging-in-Publication Data is Available: ISBN 9781119787457 (Hardcover) ISBN 9781119787471 (ePDF) ISBN 9781119787464 (ePub) Cover Design: Wiley Cover Image: Courtesy of LCI Group, LLC
4 Dedication For the joyous crowds, the great herds, the endless flocks, the teeming schools (of fish and children), and all whose goodness incubates in obscurity ahead of coming abundance
5 Introduction
6 I: Understanding Epidemics 1 My No Good, Very Bad Night in the Emergency Department Friday Night in the Emergency Department The Problem That Won't Go Away Sleep-Deprived Insight Notes 2 The Good Epidemic—Really? Good People, Bad Disease The Epidemic Inevitable Negative to Positive Seeking the Good Disease Notes 3 Swarming Simplicity How Do They Do It? The Challenge of Complexity What Does Leading Look Like in Complexity? How Are Epidemics and Leaders Doing in Complexity? Notes 4 Something from Nothing In the Shade of the Mango Tree Miracle Parts From Simple Parts to Organizing Principles The Mango Tree, a Year Later
7 II: Creating Epidemics 5 The Potential Power of Pathogen An Idea Core with Attracting Hooks The SAND Pneumonic Naming the HELP Pathogen Notes 6 Creating Conditions Spaces, Containers, and Fields A Man and a Horse The Gravity of Conditions Thinking Conditions: Growth Mindset and Polarity Thinking Spatial Conditions: Creating Space and Container Physiological Conditions: Setting the Stage for Relatedness Notes 7 Designing Interaction The Power of Cellular Processes Principles of Infectious and Contagious Interaction Design ACE Interaction Create Past-Future Reflection-Action Loops Short-Simple-Small (S3) Go Novel From Principles to Patterns How Leaders Build Interaction Rules Notes 8 Multipliers The Value of Many Different Kinds of Social Pathogens Resistance Is Everywhere Building Multipliers How Leaders Leverage Multipliers Notes 9 Networks: The Ultimate Multiplier Network Implications for Epidemics Help That Can Hurt : How Networks Influence Contagion Leveraging Networks to Facilitate Contagion Notes 10 Technology and Epidemics Technology Risks to Positive Epidemics Leveraging Technology to Support Epidemic Action Notes 11 Toward Positive Pestilence Foundational Shifts from Leaders Epidemic Leadership as a Platform Notes
8 Acknowledgments
9 About the Author
10 Index
11 End User License Agreement
1 Chapter 6Table 6.1: Old Rules and New Rules at Memorial Health System, 2008–2009
2 Chapter 11Table 11.1: Growth Groups by Cohort, Microsoft; used with permission
1 Chapter 6Figure 6.1: A generic polarity map (“GPS” = Greater Purpose Statement). Repr...Figures 6.2a and 6.2b: Two boardroomsFigure 6.3a: HELP primary schoolyard, 2018Figure 6.3b: HELP schoolyard after creativity began to flourishFigure 6.4: The Trust Cycle
2 Chapter 9Figures 9.1a and 9.1b: Delineate the network effect such activity has on a c...Figure 9.2: Trees in HELP schoolyard
1 Cover
2 Title Page
3 Copyright Copyright © 2021 by John Wiley & Sons, Inc. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the Web at www.copyright.com . Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions . Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages. For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002. Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com . For more information about Wiley products, visit www.wiley.com . Library of Congress Cataloging-in-Publication Data is Available: ISBN 9781119787457 (Hardcover) ISBN 9781119787471 (ePDF) ISBN 9781119787464 (ePub) Cover Design: Wiley Cover Image: Courtesy of LCI Group, LLC
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